Is using AI for graphic designs in your business really a good idea?

Isaac Ervin
Jul 19
3 min read

Let’s be real for a second—AI is everywhere. It’s in your phone, your fridge, your maps, your playlist, and yes… even in your brand’s design. Now, before you think this is just another “hire us instead” pitch, let’s clear that up: it’s not. In fact, we’re here to say something kind bold—AI is a good tool for your business.

Even at Boon Media, we use AI. It’s helped us prototype, brainstorm, and even generate parts of our site faster and smarter. The thing is, AI isn’t just for tech companies or savvy start-ups—it’s now accessible for small businesses, cafes, tradies, creators, and pretty much anyone with a logo.

But with that accessibility comes a new set of questions:

– Is it being overused?

– Can it feel generic or cold?

– Could it actually dilute your brand instead of build it?

These are real concerns. AI is powerful, but power without intention can mess things up. Just because a tool is easy doesn’t mean it’s always right.

So in this Boon News post, we’re diving into the thick of it—how AI is being used in graphic design and branding today, where it’s working brilliantly, where it might be falling short, and how you can make smart, intentional choices for your business. And yes, we’ll also be talking about the generational shift—as we move from Gen X to Gen Z, and eventually to Gen Alpha, businesses are going to need to evolve faster and think deeper. So how does AI fit into that future?

Let’s find out.

Some of the most popular AI tools you’ve probably heard of are ChatGPT, Gemini, and Chat.ai. These platforms are incredibly powerful and can definitely be useful when used the right way.

Say you type something like: “Can you make me a poster for my business? I’m doing a 50% off sale on all t-shirts.” Sure, the AI will spit out something that technically works. But more often than not, you’ll get a flat, beige, kind-of-okay poster—safe, generic, and lacking the spark that makes people stop scrolling or look twice. It does the job, but it doesn’t really connect.

That’s where human design still shines. It brings thought, emotion, and context into the visuals. It’s not just about filling space—it’s about creating something that feels alive, like it came from someone who gets your story, not just your prompt.

So… When Should You Use AI—and When Should You Not?

AI is fast. That’s one of its biggest strengths. If you need a rough idea, a starting point, or even a quick mock-up at 2 a.m.—AI can be a great tool. It’s especially handy for early-stage brainstorming or when you're stuck staring at a blank screen and just need something to bounce off.

But here's the thing: just because something is fast doesn't mean it's finished. A poster made in 10 seconds might get you through the day, but it probably won’t leave a lasting impression. When it comes to your brand identity—your colours, your tone, the way people feel when they see your product—these are things that need human understanding. Nuance. Creativity. Care.

AI doesn’t walk into your store, hear the music playing, or notice how the sunlight hits your product shelf at 4 p.m. It doesn’t know that your t-shirt sale is tied to your 5-year anniversary, or that your grandma designed the original logo back in 1988. Humans do. That context matters.