O.O.H, Out-Of-Hands!

Isaac Ervin
Jul 30
2 min read

When is it time for you to get out of home advertising (O-O-H)?

Short answer? Yesterday.

Long answer? When your audience stops scrolling. When your message deserves more than 3 seconds of screen time. When your brand is ready to show up in the real world—loud, clear, and unskippable.

O.O.H puts you where people live, move, wait, wander. It’s bus stops. Airport screens. Projected messages at midnight. It’s your brand going bigger than the feed.

So if you’re asking “when’s the right time?” You already know. It’s now.

So, what does O.O.H look like—Boon style?

It looks like:• A cinema screen takeover before your short film plays.

• A bus you don’t want to miss—because your campaign just hijacked the whole side.

• A poster that makes you stop mid-walk because, wait, is that… moving?

• A wall projection pulsing after hours in the middle of the city.

• A physical QR drop that turns a bus stop into an interactive art piece.

This isn’t billboard-in-2005 energy. This is "where did that come from?" energy. This is O.O.H, but make it Boon.

Why O.O.H Works (and Why It Works Even Better Now)

In a world overloaded with digital noise, physical presence wins.

Here’s what O.O.H delivers that no screen can compete with:

Unskippable – You can’t scroll past a street mural.
High impact – Massive visuals, real-world scale.
Trust factor – People trust brands they see IRL.
Geo-targeted reach – Be where your audience actually is.
Shareable moments – Turn heads. Stop traffic. Go viral.

And when it’s done right—with good creative, smart placement, and Boon-level boldness—it doesn’t just reach people. It sticks with them.

O.O.H, But Make It Art

Why slap your brand on a billboard… when you could project it on a waterfall? When your message can take over a building, flow through a public sculpture, or glitch across a mirrored wall—advertising becomes art. We design O.O.H like an experience. Something people photograph. Talk about. Remember.

At Boon, we ask: What if your campaign didn’t look like an ad at all? What if it felt like it belonged in a gallery—but showed up on the street?

We don’t just do ads. We build scenes.

Could be an ad? Could be art? Who's to say?

Real-World, Real Results

Let’s be real. O.O.H is only powerful when it performs. Done right, it boosts:

📈 Brand recall by up to 55%

📍 Foot traffic by up to 80% in key locations

📱 Digital engagement—yes, O.O.H drives online conversions too

🧠 And that mental “stickiness” that gets you remembered long after

We pair design thinking with location smarts and strategic timing. If it’s not measurable, it’s not Boon.

You’ve got the message. We’ve got the medium. So let’s move your brand from feed to street. From scroll to scale. From whisper to what the hell was that.